Considering an earnout structure?

Get the milestone language right before you sign.

Find an Advisor
Definition

What an earnout is

An earnout is a portion of the purchase price that isn't paid at closing, but later, contingent on the business hitting specific performance milestones (commonly revenue, EBITDA, or in specialized industries like biotech, regulatory or product milestones). It's a way to bridge a gap when the buyer and seller genuinely disagree about what the business is worth.

Key Takeaway

An earnout doesn't resolve a valuation disagreement. It postpones it, and shifts real risk onto the seller, since payment now depends on the buyer's future execution as much as the business's own performance.

Why Use One

Why buyers and sellers use them

  • 01
    Bridging a valuation gap

    If a seller believes near-term growth justifies a higher price than the buyer is willing to underwrite today, an earnout lets both sides be "right": the seller gets paid more if the growth materializes.

  • 02
    De-risking the buyer

    The buyer doesn't have to pay full price upfront for performance that hasn't happened yet.

  • 03
    Common in specific industries

    Earnouts and their close relative, contingent value rights (CVRs), are especially common in biotech and pharma deals, where a huge share of a target's value depends on future drug approvals.

Real Example

A real, high-stakes example

Real Deal

In its roughly $20.1 billion acquisition of Genzyme in 2011, Sanofi paid $74 per share in cash plus one Contingent Value Right (CVR) per share, a mechanism functionally identical to an earnout, entitling Genzyme shareholders to further payments if specific milestones for the drug Lemtrada were achieved. View the original deal announcement ↗

The CVR holders later sued, alleging Sanofi failed to use the required "diligent efforts" to actually achieve the milestones, causing them to miss out on hundreds of millions of dollars in potential payments. Sanofi ultimately paid $315 million to settle the dispute. View settlement coverage ↗ This is the core risk of any earnout: the seller's payout depends not just on the business's performance, but on the buyer's good-faith effort after they no longer own it.

Negotiation

What to get right when negotiating one

  • →Define milestones as objectively and measurably as possible. Vague standards are exactly where disputes like the one above originate.
  • →Negotiate an explicit "efforts" standard (e.g. "commercially reasonable efforts" or "diligent efforts") obligating the buyer to actually try to hit the milestones, not just passively wait and see.
  • →Retain some operational input or reporting rights post-close, so you can verify progress toward milestones rather than relying entirely on the buyer's word.
  • →Have your advisor and counsel model out realistic scenarios (best case, base case, and the milestone not being hit at all) before agreeing to a structure.
FAQ

Common questions

How common are earnouts in smaller, private-company deals?
Less common than in large public transactions, but they do appear in lower-middle-market deals, typically when there's a genuine valuation gap tied to recent growth or a new contract not yet reflected in historical financials.
What percentage of the purchase price is typically at risk in an earnout?
It varies enormously by deal and industry. There's no reliable universal figure. What matters more than the percentage is how clearly the milestones and the buyer's obligations are defined.
Can a seller do anything if a buyer clearly isn't trying to hit the milestones?
If the agreement includes an explicit efforts standard, yes. As the Sanofi/Genzyme dispute shows, that standard is enforceable and can be litigated. Without one, a seller has much less recourse, which is exactly why negotiating that language matters.
Related Reading

Keep learning

Find An Advisor

Considering an earnout in your deal?

The right advisor negotiates milestone language that actually protects you.